Understanding SEO
Part 1 > Do domain names affect SEO?
Part 2 > Google likes good content because...
Part 3 > How should i write the title of my website?
Part 4 > Are backlinks important for high position in Google SERPs?
The directory and SEO go hand in hand, and it has been my ability to gain extremely high position in Google SERPs for just about the most competitive keyword phrases that has gained hundreds of quality members. For my members I would like to share my knowledge of SEO and help them gain a better understanding too!
Introduction – seeing the bigger picture
If you were to search the internet for SEO you are likely to find tons of information about search engine optimisation, however so much is just the same old boring information repeated time and again that quite often sends people off with huge time wasting tasks. What I have tried to do is create an SEO guide that gives you the bigger picture, missing out all the information that has little to no effect on a websites position in Google SERPs.
Before any web designer attempts to apply SEO to a website it is essential to understand the true meaning of SEO. There are lots of web designers with the belief that SEO is just about adjusting a few Meta tags and stuffing keywords into the website. This is far from true and quite often badly applied SEO can have a negative impact on how highly a site can appear in the Google SERPs.
To gain a high position in competitive searches your website must offer visitors and Google quality unique content and lots of it. This case is even more true when targeting quite a general and competitive keyword phrase. Google will quite often try and select a wide range of different subjects and services offered by websites allowing visitors to easily find the topic they are searching. For example if you were to type in the term ‘web design’ you may find information on a whole range of different web design services, directories, and maybe a Wikipedia explanation of the term web design.
Therefore if your service is part of a large industry, you must offer visitors some unique valuable information for Google to notice your website. Once this has been achieved it is then time to apply on page SEO techniques. When done well, on page SEO makes the information Google is searching for clear and easy to find, with the web designer directing Google to the information that is most relevant and important. The final process of improving a websites position in the Google SERPs is not actually possible for anyone to control. Google gives a grade to sites that it believes are important, this process is called the Page Rank (named after Larry Page). Page Rank is acquired from other websites linking to your site, which confirms to Google that the information on your website is valuable.
Of course I can’t tell you what information that Google would see as a valuable resource, but I can let you know how to use the on page and off page SEO techniques to a high standard. See the links above for SEO advice.