In this blog I will be providing suggestions for the best way to spend your time in order to achieve the highest level of traffic for your website.
You may have already been on forums and read articles which have provided a number of techniques and suggestions to improve the SEO on your website. However although these suggestions are usually correct the amount of impact they have will be minimal compared to understanding what strategy is best for you and how to focus your time and efforts.
You may have also had emails from companies in the past guaranteeing page one or the number one spot on Google for your desired search term. Be aware as no company has the authority to guarantee such a task no matter how convincing they sound, especially if there are a number of top companies around the world all paying top dollar to SEO companies and marketing experts. There are also some very bad techniques designed to cheat the system, however these techniques will ultimately damage your websites reputation with Google and after possibly reaching a short time higher up in Google your website will undoubtedly be banned from Google and you could spend a lot of money, time and effort just to get your website back into the search engine.
When it comes to Google, one thing is clear there are no short cuts or cheats. There is no one special ingredient that certain SEO experts know about that will jump you to the top of Google for competitive search terms.
In this blog I will take you through the process step by step. With a clear understanding of where to focus your time I will let you know how to improve both your website and marketing strategies should you feel the need to maximise your site to gain the highest level of traffic.
Essentially to really capture as much traffic as possible using both strategies mentioned in this blog will help. However where you spend most of your time should differ depending on what type of business or website you have and how competitive the search terms you are targeting.
Strategy one - for businesses targeting their local area
You should bear in mind that your target audience is restricted to a smaller area so therefore it stands to reason that your levels of traffic will not be huge unless you have a product which is in huge demand.
Expectations can too often be set way to high and you should remember that your main objective is to attract visitors who actually will convert into business. If you are a local business, then as healthy as it may look having lots of traffic, it won’t do you much good if the majority of your visitors are from the other end of the country.
If you would like to find out how to focus your website, SEO and marketing campaigns to reach the highest amount of potential people in your local area, then click here to find out more.
Strategy two - or businesses targeting a national or global scale
Targeting a larger area means that there a lot more people to aim for and therefore the potential is so much greater. However although this is good news, there are two considerations to take into account. Firstly you are going to attract a lot of people who indirectly have reached your website whilst looking for something completely different and secondly these search terms become even more competitive. There is little we could advise to stop this unhelpful traffic. However we can focus you in the right direction to attract as much traffic as possible. Click here to find out how.